Webinars & Podcasts
I regularly appear on webinars, podcasts, and online events to share SEO insights, host the SEO Box podcast on my YouTube channel, and host a recurring charity conference series.
SEO Box Podcast: Host
On the SEO Box podcast I interview people who test things in search and AI visibility rather than repeat them. New episodes land on my YouTube channel, with notes on Fajela.
Episode published 3 September 2026. Sponsored by WhiteLobby.
Fake Brand Mentions Work in AI Search. Can Google Stop Them?
Guest: Peter Rota, senior technical SEO manager at an enterprise insurance company and founder of Peter Rota SEO in the Boston area.
Peter says manufactured brand mentions do improve AI visibility, so we dig into what that means for brands that cannot use them. We cover negative PR in the LLM era and why it is harder to counter than a bad backlink, the glossary H1 test that lifted traffic and impressions 50 to 60 percent, digital PR with and without a budget, Reddit without spamming, measuring LLM traffic with assisted attribution, affiliate SEO after AI agents, and neurodiversity in SEO.
Featured Webinars
Majestic · SEO in 2026
Create Your Own Knowledge Graphs to Improve Your Online Presence
SEO for Paws: Host
I host every edition of SEO for Paws, a free charity livestream conference founded by Anton Shulke to raise funds for Ukrainian animal shelters. Five editions to date.
All proceeds go to small animal shelters in Ukraine. Each edition features top SEO voices: Barry Schwartz, Glenn Gabe, Navah Hopkins, John Mueller, Martin Splitt and many more.
SEO Charity Webinars: Host
- Building Your Personal Brand Visibility with YouTube (Feb 4, 2026) Watch
- You're Nowhere Near Ready for AI! Here's What You Need to Get Right First (Jan 28, 2026) Watch
- Start That Podcast Already (Dec 10, 2025) Watch
- Optimising for Modern Search: Building Your Brand Through Cross-Platform Visibility (Nov 26, 2025) Watch
- 3 Mistakes SEOs Make in Acquiring High-Paying SEO Clients (Sep 2, 2025) Watch
- The Stories That Sell: How to Build a Message That Converts and Inspires (Jun 25, 2025) Watch
- SEO for SEO's Sake Doesn't Work: Here's What Does (May 14, 2025) Watch
- From Layoff to SEO Success – Building a Business with Personal & Professional Branding (Apr 23, 2025) Watch
- Reimagining E-E-A-T: How Ethos, Pathos and Logos Supercharge SEO Campaigns (Apr 30, 2025) Watch
- Reconnecting SEO to the "Real World" (Mar 2025) Watch
- Hacking the YouTube Code (Mar 2025) Watch
- Scaling AND Caring: How to Grow with LLMs Responsibly! (2025) Watch
- Behavioral Science for Smarter SEO: Building Strategies That Outlast Trends (2025) Watch
- WordPress Drama (Nov 13, 2024) Watch
- AMA with Aleyda Solis (Sep 23, 2024) Watch
Duda Webinars
- Answer Engine Optimization (AEO): The Hype vs The Data (Mar 2026) Watch
- From 0 to 1M+: How To Build a Scalable SEO Program That Actually Works Watch
- Google's Guide to Success: Navigating Chrome's 2024 Cookie Policy Changes (2024) Watch
- AI-Powered Semantic SEO with Koray Gübür (Jun 2023) Watch
- SEO Tales with Nitin: Agencies Supercharging SEO with Python (Jul 2023) Watch
- Affiliate Marketing with Craig Campbell: SaaS & Startup Niches (2023) Watch
- SEO for Branded Search: Why It's Vital to Your Bottom Line (2023) Watch
- From Data to a Compelling SEO Strategy (Aug 2022) Watch
- IndexNow Update: Talking with Bing (2022) Watch
- Core Web Vitals (2022) Watch
Other Appearances
- The Semantic Agent with Beatrice Gamba (WordLift, SWARM Community): Private Knowledge Graphs as Strategic Infrastructure (Jul 2026) Watch
- How AI Engines Use Knowledge Graphs, Majestic Short (Jul 2026) Watch
- Hot Off The Press: Olesia Korobka Hits Knowledge Graphs and Brand Audits (Aug 2026) Watch
- Defend Your Brand: AMA, Honest Expert Answers (2025) Watch
- Prepare a Database for Your Brand, Product & Yourself, Majestic Podcast (2025) Watch
- Ensure the SEO Fundamentals Are Done Before We Proceed, Majestic Podcast Watch
- SEO Office Hours ft. Emily Wassell, Michael Chidzey, Jo Turnbull (Nov 2024) Watch
- James Dooley & Olesia Korobka: Lead Generation, SEO & Much More (May 2024) Watch
- Semantic SEO Podcast Ep. 06: Semantic SEO, LLMs & Content (Apr 2024) Watch
- The Unscripted SEO Interview: Building Brand Fortresses in the AI Era (May 2025) Listen
- Building A Stronger Personal Brand With SEO (2023) Watch
- Common WordPress SEO Technical Issues You Need to Know (2023) Watch
- The Impacts of AI on the Web with Jason Barnard, Andrea Volpini, Alex Silva (2023) Watch
- Geeky Tips for Content Optimization for 2024, Kalicube Tuesdays (Jul 2023) Watch
- Prepare for the Worst, Majestic SEO in 2023 (2023) Watch
- THE KNOWLEDGE PANEL Episode #19: SEO for Image Search (2022) Watch
- Kalicube Tuesdays: Advanced Expert Tips on Image SEO (Apr 2021) Watch
Invite Me to Your Webinar
Available as a guest for podcasts, webinars, and virtual events on SEO, technical optimisation, structured data, and knowledge graphs.