Majestic: SEO in 2026
Create Your Own Knowledge Graphs to Improve Your Online Presence
How to build private knowledge graphs tailored to your site's entity landscape and use them for internal linking, content strategy, and AI citations.
SEO Books
Contributing Author for Books
I've contributed chapters and insights to several industry publications focusing on SEO best practices and emerging trends.
Majestic: SEO in 2025
Start All Over Again
A call to return to SEO fundamentals in the age of AI-generated noise. I argue that chasing AI trends at the expense of solid technical and content foundations is the wrong move — and lay out why getting back to basics is the highest-leverage strategy for 2025.
Majestic: SEO in 2024
Make Better Use of Your Data by Preparing a Database
How SEO professionals can leverage databases to organise and extract insights from their data — covering database fundamentals, setup for SEO purposes, and practical data-driven decision making.
Search Engine Journal Ebook: SEO in 2023
New Content Creation Techniques Can Be Effective, But May Encourage Spam
The rise of AI-generated content in SEO and its implications for search rankings — how search engines are adapting, strategies for using AI content effectively, and ethical considerations for implementing AI in your content strategy.
Majestic: SEO in 2023
Prepare for the Worst
Contingency planning for SEO professionals in an increasingly volatile search landscape — risk assessment, diversification strategies, and practical steps to prepare your SEO strategy for algorithm changes and industry disruptions.
James Dooley: Advanced SEO Tips 2025
Advanced SEO Tips 2025: The Future of Search — Myths Busted, SEO Strategies Revealed
A collaborative book featuring insights from top SEO experts. My chapter contributes to the collection of forward-thinking strategies and myth-busting analysis about the future direction of search.
Writing Opportunities
Collaborate on Publications
I'm open to contributing to industry publications, books, and research papers on SEO, technical optimization, and digital marketing topics. If you're looking for expert contributions for your publication, please reach out via: