SEO Services and Pricing for Content, AI Search and Brands
SEO services from my two companies, Fajela and WhiteLobby, delivered by their teams. I work with founders, brands, and iGaming operators to build search and AI visibility that compounds. Consultancy is with me personally. Consultancy and the AI Visibility Diagnostic have a fixed starting price. Everything else gets a fixed quote after a scoping call.
Ways to Start an SEO Project
Three entry points, each with a clear scope and delivery time.
Consultancy Session
1 to 2 hours, plus my preparation before the call and follow-up after it.
- Your site, brand or strategy question
- A second opinion on an audit or plan
- Scoping for any service on this page
AI Visibility Diagnostic
7 to 10 days. One brand, one to three markets. Credited toward a retainer that starts within 14 days.
- How search and AI answer engines show your brand
- What you control and what third parties control
- Prioritized fixes
Personal Website Build
Delivered in 10 to 14 days from when we have everything we need from you.
- A personal website Google and AI love
- Written to sound like you
- Built to last for years without a rebuild
SEO, Content and Knowledge Graph Services
Every site starts in a different place, so these are priced after scoping. You get a fixed quote before any work starts.
Private Knowledge Graphs for SEO
priced after scopingA bespoke knowledge graph built in Neo4j around your site's entity landscape. We extract entities from your content, map relationships, and deliver a graph you can use for internal linking automation, content brief generation, gap analysis, and AI citation strategy. Engagement is available under NDA.
- Entity extraction & Neo4j graph build
- Internal linking recommendations
- Content gap & brief generation
- AI citation & LLM visibility strategy
- Available under NDA
Brand SEO and AI
done-for-you priced after scopingOwn your Brand SERP and control how AI models represent you. Starting with a full entity audit, we align your brand signals, fix content, and build a Knowledge Base strategy that makes search engines and LLMs trust and surface your brand. Available as a DIY playbook or a done-for-you engagement, with a dedicated edition for iGaming operators.
- Brand SERP & entity audit
- Brand signals alignment & content fixes
- Knowledge Base strategy
- Knowledge panel work
- AI model brand representation
- General & iGaming editions
More Ways I Can Help
Knowledge-Based Content Audit
priced after scopingWe compare your content against the topics and facts Google and AI tools connect to your subject.
- Map of the topics your subject needs covered
- Scored list of your existing pages
- Gaps, wrong or conflicting facts, thin and overlapping pages
- Merge, rewrite or create decision for each URL
- Briefs for new pages and a roadmap
Content Optimisation
priced after scoping- Semantic & entity enhancement
- On-page SEO refinement
- Content audit & gap analysis
SEO Strategy
priced after scoping- Competitor & keyword analysis
- Content gap & opportunity mapping
- Roadmap with KPIs
Technical SEO Audit
priced after scoping- Full crawl, indexation & site architecture
- Core Web Vitals & performance
- Structured data & schema review
Schema Implementation
priced after scoping- JSON-LD & Schema.org markup
- Rich snippet optimisation
- Knowledge Graph enhancement
Internal Linking Strategy
priced after scoping- Site structure & crawl path analysis
- Content cluster optimisation
- Link equity distribution
Ongoing Retainer
monthly, priced after scopingMonthly implementation after an audit or build. Scope comes from the audit findings.
Not sure what you need?
Let's talk through your challenges and figure out the right approach together.
Contact MeBrand Protection Services for iGaming
Brand protection in four steps, from a one-time audit to ongoing action. The audit has a fixed fee set after scoping, and the ongoing tiers are monthly.
Brand Protection Audit
fixed fee after scopingOne-time. 5 to 10 business days. One brand, one to two markets.
- Branded search and entity control
- Clone, mirror and phishing sites
- Affiliate brand bidding and ad misuse
- Fake apps and social profiles
- Reviews and reputation
- Trademarks and domains
- Threat inventory with evidence and a 90-day plan
Monitor
monthlyOngoing monitoring of the areas you choose. Alerts on new threats and a monthly report.
Resolve
monthlyMonitoring plus action from our team. Takedown notices to registrars, hosts and platforms, impersonation reports, and evidence packs for your affiliate team. Removed where possible.
Enterprise and Group
customSeveral brands and markets, a dedicated analyst and a quarterly strategy review.
What Sets the Price of SEO Work
Pricing for scoped work depends on six things. We go through them on the scoping call.
| Factor | What we look at |
|---|---|
| Size | Number of pages, URLs or brands in scope |
| Markets | How many countries and languages |
| Starting point | What already works and what is broken |
| Who implements | Your team with our guidance, or our team |
| Timeline | Standard delivery or an urgent deadline |
| Ongoing need | One-time project or monthly work |
How an Engagement Starts
- Call. Book a session or a scoping call.
- Scope. We agree what is in and what is out.
- Quote. You get a fixed price and a delivery date.
- Delivery. The team does the work. You get the deliverables and a walkthrough.
Get in Touch
Available for SEO consulting, knowledge graph projects, and speaking engagements.