In this chapter, I explore how SEO professionals can leverage databases to organize and extract insights from their data. The chapter covers database fundamentals, setting up a simple database for SEO purposes, and practical use cases for data-driven SEO decision making.

This chapter examines the rise of AI-generated content in SEO and its implications for search rankings. I discuss how search engines are adapting to identify AI content, strategies for using AI content effectively, and ethical considerations for implementing AI in your content strategy.

In this forward-looking chapter, I discuss contingency planning for SEO professionals in an increasingly volatile search landscape. The chapter covers risk assessment, diversification strategies, and practical steps to prepare your SEO strategy for potential algorithm changes or industry disruptions.